Online marketers and media publisher companies are always on the lookout for more efficient ways of getting their messages across to the targeted audience online. The most common methods of engaging the audience in your product are through videos and images that share stories and information on the product, thus piquing your interest in whatever they are offering.
The biggest markets for such an approach are social networks. Every good ad campaign needs to create a lasting buzz on social networks such as Facebook, Twitter, Instagram, and other platforms if the product these campaigns are advertising is to reach the targeted audience. This buzz is created with the help of images and videos, and the impact they have on people vary significantly.
This article explores different ways in which images and videos drive engagement online and determines which one has more significant clout.
Images Did It First
Before videos came into play, it was the images that were placed together with texts in order to provide an extra boost and a more vivid presentation of the item in question. For example, if you are advertising a kitchen utensil, an image of a meal or a recipe will frequently be seen next to it so that the audience can see the result that comes with using that kitchen utensil. This is just one example of how images, which are mostly in the form of thumbnails, are still able to generate clicks and traffic around your product.
The main strength of visual content of this type is that an optimized eye-catching picture that is clear and that leads people to the content they are after when they click on it is followed by the appropriate amount of precise and easy-to-read text.
But Videos Have Stolen the Show
By 2019, more than 80% of all consumer traffic on the web will include some sort of videos next to the advertised content. Videos are prolific when it comes to catching our attention as they are comprised of movement and sound effects. It has been scientifically proven that more than 95% of the message will be remembered by the viewer when both auditory and visual sensory systems are active, and this is why our brain loves videos.
Videos can include all other types of content, such as music, imagery, text, and this is something no other medium can pull off. The content displayed in this storytelling manner is easier to understand and memorize and does not require much effort from the audience.
Another set of research has also shown that more than 87% of online marketers use videos and that websites with videos make people spend almost three times more time on them than those who don’t use videos.
It has become apparent that consumers are digesting the content by scrolling down the feed and videos can grab more attention from the people and make them focus more on the product in the ad thanks to the combination of mediums videos employ and a better insight into the product.