Content marketing is the best way to promote a business, product or service on the web. Content comes in various shapes and sizes, and video content has become the most popular method of online promotion.
Simply put, videos grab attention faster and hold it longer. Overall, Internet users are more likely to watch a one-minute video than read a text for one minute, and that is completely fine. Videos occupy more than one sense and give us more information about something.
However, in order to make and manage videos, you need to have adequate tools which would help you reach potential customers quicker.
Videos nowadays need written content as well. Nobody would watch a video if there are no headlines that are incorporated in it and that would instantly grab viewers’ attention. Splasheo is one of the tools that help you achieve that by merely adding captions, subtitles, and other similar content to your video. Let’s face it — when a user scrolls through social media, they will not watch your video if there aren’t headlines to stop their scrolling process and make them devote a couple of seconds to your content.
Camtasia is a video editing tool aimed at marketers who don’t have much time to learn complex software such as Adobe Premiere or Sony Vegas. If you are on a budget, make sure to check out Camtasia, and you will learn how to edit videos in no time. The tool allows you to add animations, captions, music, transitions, and much more.
PlaceIt is a tool that can come in handy if you need to use a template for your video. Templates are sometimes the most difficult thing to create, and PlaceIt offers a great alternative that can save marketers a lot of precious time so that they can focus on actually promoting a video. You can find several hundred templates on the site that can be applied in a couple of easy steps.
If you are a video marketer, chances are that you will publish your videos on YouTube. However, this platform is also a great tool that can give you valuable insight into your audience, their activity, their watching times, and more. Furthermore, you will be able to see where your traffic is coming from and get an idea of what kind of videos to make in the future. Analytics is a powerful tool for every marketer and it is not that difficult to understand either.
Live stream is not a tool per se, but rather a type of technology that lets you broadcast your video in real time. Many platforms, including YouTube, Facebook, and Instagram, use live stream to bring people closer together, and this technology is often used to showcase your business, brand, product or service and build a community around it. Therefore, make sure to explore various live stream options on social media platforms that your business use and make the most out of it.