Video marketing has become one of the crucial aspects of digital marketing. People are more attracted to moving images than to any other kind of art, so using video to promote your product or service is an inevitable step.
If you own a business, you have probably wondered what kind of video you should make in order to reach potential customers. Let’s take a look at some of the most popular formats and why they are useful for online promotion.
Educational videos often educate viewers about a certain subject. When promoting a business, marketers usually use educational videos to explain topics that are closely related to the business itself.
For example, if you want to promote an online book store, a great educational video topic would be how paperback books are made. The key goal is to capture viewers’ attention and invite them to the business that is being promoted.
Make sure to keep these videos very short, as viewers usually lose interest if the video is too long.
Making an “entertainment” video means creating a sort of short web series or a music video that will make viewers want to see more. Viewers must have fun watching these and they need to have an urge to watch more similar video content. Naturally, you have to make sure that your brand, product or service is wisely incorporated in these videos so as to appear that they are an inseparable part of the experience.
Explainer videos are perhaps the most popular type of videos, especially for businesses that offer software. This type of video content should explain to the viewers what your product does, how to use it, what problems it can solve, and more.
Complex technology products can sometimes be very scary, especially if they are solving some complicated issues, and they usually require several explainer videos in order to ease their adoption.
One of the best examples of explainer videos is Dropbox which helped the team that created this tool raise $48 million. The simple video just showed the opportunities that the tool gave to its users, along with the problems that it solved.
Videos from Events
A couple of years ago, Facebook and other social media platforms introduced the concept of live video which allows users to transmit real-time events as they unfold. People love watching live videos as they bring a sense of closeness to social networks, so many businesses consider it a powerful tool for promotion.
If you stream live events, they should be interesting and focused on your business, product or service. For example, you can do a live Q&A where your followers would have an opportunity to ask you questions about your work. Moreover, you can live stream some of the interesting events in your office, such as meetings, team building activities, and more.
Finally, you can always have other people talk about your product or services in order to promote it to potential customers on the web. They can give you testimonials about your business, which you need to capture on camera and showcase to the world. Testimonials are more effective if an influential person gives them, so try getting them from someone whose voice matters in the industry.